is an important piece of the IBM Social Software Strategy. Since the inception of IBM Lotus Connections, we've recognized the need to bring social technologies into the tools people use most frequently - be that email, instant messaging, web applications, mobile devices, embedded experiences, and even 3rd party applications and services. Social everywhere is about being able to access the information you need in the context of the places you need it. What we understood early on is that adoption of new technologies bears its own challenges, and the more we can put relevant information in the eyes of users, the more likely they are to adopt new technologies. In part, it is exposure, but more importantly, it drives whole new ways to connect people and information. For example, it's useful to me to be able to drag and drop emails I am working on into relevant projects and programs where I am working with others. This is a personal, in-context view of social everywhere. Then there are collaborative use cases, such as seeing a business objective trending downward and gathering a group of relevant experts in context to plan and manage the resolution of that issue. Social everywhere has transformed into a set of use cases that provides social information and tools to widen the perspective on why people use enterprise social software. It's not about being a separate place to go and "be social"; it's about integrating social into the fabric of our organizations.
We're looking forward to sharing with you a set of Social Everywhere tools and use cases you can leverage now and in the future. Joe Russo will be leading a series of design blog posts on the topic, and you can follow them here and also using the tag "social-everywhere