"For many years now, IBM has recognized that "Online collaboration platforms are fundamentally changing the way IBMers work and engage with each other, clients and partners. IBM is increasingly exploring how online discourse through social computing can empower IBMers as global professionals, innovators and citizens. These individual interactions represent a new model: not mass communications, but masses of communicators. Through these interactions, IBM's greatest asset--the expertise of its employees--can be shared with clients, shareholders, and the communities in which it operates." Source: IBM Social Computing Guidelines.
It is very much in IBM's interest—and, we believe, in each IBMer's own—to be aware of and participate in this sphere of information, interaction and idea exchange. Within Mobile Enterprise Services, we are seeking to embrace the challenge through this blog and the following social media sites: