The Value of Mobile Point of Sale (POS)
Haris Krijestorac 270004DHQV email@example.com | | 0 Comments | 800 Visits
Picture this scenario. A luxury retailer has several hundred stores across a single geography, typically in affluent malls where the store square footage is small and the rent is high. With only two point-of-sale registers, holiday seasons trigger long queues and sales associates can’t assist customers with questions about displays or products. As a result, customers often become frustrated and walk out the door, abandoning sales during a peak selling season.
The value of mobile POS
Although it seems mobile point-of-sale (POS) has been around for awhile:
1) Many smal
2) Improved wireless network capabilities, consumer mobile devices and shoppers who are smarter, more connected and empowered all create a fresh opportunity
Moving away from a fixed cash register is about much more than simply line-busting. Associates with mobile devices can look up prices, find inventory, apply discounts, email receipts, suspend and retrieve transactions and complete credit card payments on the spot.
customers may mention the “Apple experience.” Apple stores were among the first
to equip associates with the very devices
they were selling customers (iPhones, iPads) to enable faster transactions and
more productive, personalized conversations on the floor.
Adding or enhancing a mobile POS system can help retailers deliver an optimized shopping experience, improve store operations and increase sales and inventory turnover.
How IBM can help
IBM has decades of experience in the end-to-end delivery of mobile enterprise services, from the wireless network to the devices to end-user support.
But our real value comes in working within our clients’ constraints. In the above case, the retailer believed critical problems occurred only three months out of the year, and was reluctant to invest.
Leveraging our alliance partners and cross-IBM colleagues, we could:
· Provide an assessment of the IT and store environment, including the existing POS system for possible integration
· Design an appropriate mobile POS system
· Provide services to stage the deployment
· Help the client purchase mobile devices or, in this case, create a leasing arrangement and store the devices when not in use, or deliver managed services with subscription-based pricing
· Provide asset management to track physical devices
· Deliver advanced mobile device management when the system is up and running
· Tweak the existing wireless network to accommodate new data traffic
· Introduce critical mobile security services, to ensure PCI compliance
To learn more about how IBM can help retailers leverage mobile POS technologies, feel free to contact us.