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Brian Eccles firstname.lastname@example.org Tags: tpm survey retail brazil trade_promotion cpg consumer_products hong_kong tpo u.s. japan 1 Comment 1,050 Visits
How do trade promotions differ around the world? They are an out-sized phenomenon in the consumer products industry. They come in many forms, require much attention, greatly impact manufacturer/retailer volume and profitability,...
from Blog: Consumer products