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Raj Mirchandani firstname.lastname@example.org Tags: crm social_media social_business smarter_commerce customer_centricity cmo customer_analytics raj_mirchandani 1,990 Visits
Social media holds enormous potential for companies to get closer to customers and, by doing so, facilitate increased revenue, cost reduction and efficiencies. But first, companies need to understand what customers value most, especially when they are in the...
from Blog: Strategy and Transformation