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Use of social media in Pharmaceuticals – can they connect better with their customers through analytics?
Diana Liu email@example.com Tags: pharmaceuticals social analytics benchmarks media 1,779 Visits
Most industries use social media, some use it more than others, and use it in different ways to connect with their customers. Results from a 2011 IBM Benchmarking Program ( http://www-935.ibm.com/services/us/gbs/thoughtleadership/benchmarking.html )...
from Blog: Healthcare and Life sciences
Healthcare team India Knowledge@Wharton IBM.IndiaKnowledge.Healthcare@gmail.com Tags: manufacturing ibm_smart_business pharmaceuticals 596 Visits
While the future is bright for large pharmacos, the outlook for small and medium enterprises (SMEs) is a little less sunny. That’s because SMEs in the pharmaceutical industry have been negatively impacted by the mandatory implementation of Schedule M...
from Blog: IBM Smart Business: Healthcare 2.0