with Tags: personalized X
NIAN YEE CHOW firstname.lastname@example.org Tags: strategy data marketing analytics loyalty personalized customer 342 Visits
I like being listened to and understood. It’s great when companies go out of their way to understand me and to give me exactly what I want… sometimes before I even know I want it. But as a marketer, I know just how hard it can be to make that...
from Blog: Smarter Marketing Today by JoJo CheungModified by Krishna Chaitanya email@example.com
Customer Web Experience: Making Smarter Connections Community Blog
Wes Simonds firstname.lastname@example.org Tags: personalized mobile lufthansa social experience differentiated web customer insurance smarter life capabilities ibm software compelling planet connections capability reliance face suite 3,452 Visits
What's the face of business today? Just 15 years ago, the answer to that question might have been ’the retail presence’ or, in a few rare cases, ’the celebrity CEO.’ But today, the best and most common answer is, quite simply, the web. ...
from Blog: IBM Software Community