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Cecile Poyet CPOYET@US.IBM.COM Tags: mobile-marketing decision-management banks mobile-banking crm business-rules personalized-content mobile mobile-payments bnp-paribas mobile-channels 1,987 Visits
For banks, mobile is about extending banking services to mobile devices . It’s the entry point for mobile commerce (e.g., sourcing, marketing, buying, selling and servicing via mobile devices) and mobile payment (e.g., making or receiving payments via...
from Blog: Good Decision! a decision management blog