with Tags: measures X
Edmund Michels firstname.lastname@example.org Tags: confidence merchandising spss lift retail definition kpi assortment-optimization cross-selling apriori support measures category-management cross-merchandising 5,246 Visits
Demystify the KPIs in cross selling “support, confidence and lift”! Since the early 90 th Rakesh Agrawal and others developed “fast algorithms for mining association rules in large databases” ( http://en.wikipedia.org/wiki/Apr...
from Blog: Innovation and Cross Selling in RetailModified by Edmund Michels email@example.com