with Tags: marketing_science X
Derek Franks firstname.lastname@example.org Tags: marketing_science marketing analytics economy forecasting 105 Visits
What do you do when your insights challenge prevailing beliefs? That’s the question we faced at IBM in 2007 when a brand new forecasting tool we’d developed started spitting out projections that conflicted with our other forecasts. For our...
from Blog: IBM Center for Applied InsightsModified by Ellen Cornillon email@example.com
Derek Franks firstname.lastname@example.org Tags: prescriptive science predictive descriptive analytics big_data insights marketers marketing marketing_science 661 Visits
Derek Franks Consultant, IBM Center for Applied Insights We recently put together a nice video that provides an overview of Marketing Science. What is Marketing Science exactly? Well you can either watch the video...
from Blog: IBM Center for Applied Insights