with Tags: iwata X
Jon Iwata firstname.lastname@example.org Tags: leadership survey marketing iwata strategy insights 1 Comment 5,222 Visits
I am fascinated in two different ways by the findings of the inaugural CMO study from IBM’s Institute for Business Value – as an IBMer, and as a CMO. The study won’t be released until October, but at the risk of scooping it, I want to share a couple of my...
from Blog: From Stretched <br/> to Strengthened
Michael Martine Michael_Martine@us.ibm.com Tags: iwata socbiz socialbusiness lotusphere geno ls11 731 Visits
Jon Iwata , IBM's SVP of Marketing and Communication gave the keynote address at Lotusphere '11 , and spent some time sharing the IBM CIO internal Generation Open (GenO) story at the 17:00 mark in the following livestream video Jon made the points that in...
from Blog: CIO Transformation
Social Media as an internal tool Community Blog
Was going through some archives and saw this interview with Jon Iwata, IBM Senior Vice President for Marketing and Communications, from a year ago. His focus and discussion on the internal use of social media internally within an organization is still very...
from Blog: Becoming a Social Business blog