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Derek Franks firstname.lastname@example.org Tags: analytics enterprise marketing management investment engagement system_of_engagement emm 1 Comment 3,283 Visits
Derek Franks Consultant, IBM Center for Applied Insights The IBM CAI blog has moved - please bookmark and follow the new blog at http://www.ibmcai.com As a former marketer myself, I know that marketing is often marginalized...
from Blog: IBM Center for Applied InsightsModified by Leslieanne John email@example.com
The IBM CMO Study: Change, Measured Objectively Community Blog
Wes Simonds firstname.lastname@example.org Tags: study capabilities behavior data return brand on chief cmo simonds smarter wes understand netflix ibm stewardship marketing customer heller analytics investment values officer roi carolyn software capability baird 7,214 Visits
Customers of the world, unite! Recently I was discussing high tech with my mother, who continues to hold out hope that computers are only a fad. I can't blame her. First impressions are powerful, and her first impressions of high tech came from statistical...
from Blog: IBM Software Community
Jacqi Levy JALEVY@US.IBM.COM Tags: it partner advertising 2011 marketing investment partners analytics cloud ibm midmarket business information technology 3,288 Visits
The Midmarket Opportunity In 2011, 53% of midsize businesses expect their IT budgets to increase, according to an IBM study. Major areas of investment planned include IT Infrastructure Improvements (75%), Business Analytics (70%), Collaboration (70%) and...
from Blog: IBM Software Business Partner Blog
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Jennifer Dennis JBDENNIS@US.IBM.COM Tags: economy obama ibm sam maccarran investment smarter tivoli smarter-planet barack palmisano president infratructure las-vegas pulse planet stimulus 1 Comment 49,879 Visits
If you’re one of thousands of people flying into McCarran International Airport today for Pulse 2009, then you already know that we are about to explore building a smarter planet through a dynamic infrastructure with IBM Service Management. Are you ready?...
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