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Derek Franks email@example.com Tags: analytics marketing enterprise management investment engagement system_of_engagement emm 1 Comment 3,321 Visits
Derek Franks Consultant, IBM Center for Applied Insights The IBM CAI blog has moved - please bookmark and follow the new blog at http://www.ibmcai.com As a former marketer myself, I know that marketing is often marginalized...
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The IBM CMO Study: Change, Measured Objectively Community Blog
Wes Simonds email@example.com Tags: capabilities study behavior return data brand on chief cmo simonds smarter understand wes netflix ibm stewardship marketing customer analytics heller investment values roi officer software carolyn capability baird 7,261 Visits
Customers of the world, unite! Recently I was discussing high tech with my mother, who continues to hold out hope that computers are only a fad. I can't blame her. First impressions are powerful, and her first impressions of high tech came from statistical...
from Blog: IBM Software Community
Jacqi Levy JALEVY@US.IBM.COM Tags: it partner advertising marketing 2011 investment partners analytics cloud ibm midmarket business information technology 3,322 Visits
The Midmarket Opportunity In 2011, 53% of midsize businesses expect their IT budgets to increase, according to an IBM study. Major areas of investment planned include IT Infrastructure Improvements (75%), Business Analytics (70%), Collaboration (70%) and...
from Blog: IBM Software Business Partner Blog
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Jennifer Dennis JBDENNIS@US.IBM.COM Tags: economy obama ibm sam maccarran investment smarter tivoli smarter-planet barack palmisano president infratructure las-vegas pulse planet stimulus 1 Comment 49,920 Visits
If you’re one of thousands of people flying into McCarran International Airport today for Pulse 2009, then you already know that we are about to explore building a smarter planet through a dynamic infrastructure with IBM Service Management. Are you ready?...
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