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Timothy Powers firstname.lastname@example.org Tags: northwestern first-tennessee ian-ayres yale analytics super-crunchers michigan-state infinity predictive-analytics infinity-insurance big-data 5,766 Visits
First Tennessee Bank had a problem. Every month, it would send out a mass mailing designed to get customers to purchase a bank service they were not already using, such as a checking account or CD that had limited success. ...
from Blog: AnalyticsZone Blog