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The IBM CMO Study: Change, Measured Objectively Community Blog
Wes Simonds firstname.lastname@example.org Tags: capabilities study behavior return data brand on chief cmo simonds smarter understand wes netflix ibm stewardship marketing customer analytics heller investment values roi officer software carolyn capability baird 7,209 Visits
Customers of the world, unite! Recently I was discussing high tech with my mother, who continues to hold out hope that computers are only a fad. I can't blame her. First impressions are powerful, and her first impressions of high tech came from statistical...
from Blog: IBM Software Community