with Tags: digital-marketing X
Derek Franks firstname.lastname@example.org Tags: marketers surjit_chana cmo marketing marketing-science retail digital-marketing analytics 2,401 Visits
The IBM CAI blog has moved - please bookmark and follow the new blog at http://www.ibmcai.com The Guardian's Media Network recently hosted a live chat around the topic of how CMOs can align and use digital marketing and data analytics - two...
from Blog: IBM Center for Applied InsightsModified by Leslieanne John email@example.com
Jacqi Levy JALEVY@US.IBM.COM Tags: ibm-business-partner partnerworld ready-to-execute ibm-business-partners digital-marketing co-marketing 7,473 Visits
According to a recent IBM survey, The State of Marketing 2012 , high performing companies are nearly 3x more likely to be proactive leaders in driving an integrated experience across all channels. Successful marketers are using an integrated mix...
from Blog: IBM Software Business Partner Blog