with Tags: customer-lifetime-value X
Christine O'Connor firstname.lastname@example.org Tags: predictive-analytics satisfaction ibm-spss loyalty retenion customer-lifetime-value customer-churn customer-analytics 1,473 Visits
Too often organizations focus on acquiring new customers rather than understanding and meeting the needs of existing customers better. How can they ensure that once acquired, their customers won't slip away? And how can they distinguish between profitable...
from Blog: AnalyticsZone BlogModified by Christine O'Connor email@example.com
Timothy Powers firstname.lastname@example.org Tags: dunkin-donuts customer-lifetime-value clv customer-loyalty dunkin customer-analytics analytics predictive-analytics beth-narrish 1 Comment 6,767 Visits
Guest post from Beth Narrish, Market Segment Manager, IBM Business Analytics I love when a bad customer experience turns out positive, which is what happened at my regular Dunkin’ Donuts this week. It impacted my customer lifetime value . ...
from Blog: AnalyticsZone BlogModified by Timothy Powers email@example.com