with Tags: customer-lifetime-value X
Christine O'Connor firstname.lastname@example.org Tags: predictive-analytics satisfaction ibm-spss loyalty retenion customer-lifetime-value customer-churn customer-analytics 390 Visits
It is easy for organizations to get too wrapped up in serving their largest, most profitable clients. But how can you ensure that smaller customers don’t slip away? The answer: tapping the stream of customer data that flows into your business, and...
from Blog: AnalyticsZone BlogModified by Christine O'Connor email@example.com
Timothy Powers firstname.lastname@example.org Tags: dunkin-donuts customer-lifetime-value customer-loyalty clv dunkin customer-analytics predictive-analytics analytics beth-narrish 1 Comment 6,674 Visits
Guest post from Beth Narrish, Market Segment Manager, IBM Business Analytics I love when a bad customer experience turns out positive, which is what happened at my regular Dunkin’ Donuts this week. It impacted my customer lifetime value . ...
from Blog: AnalyticsZone BlogModified by Timothy Powers email@example.com