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The IBM CMO Study: Change, Measured Objectively Community Blog
Wes Simonds firstname.lastname@example.org Tags: study capabilities behavior data return brand on chief cmo simonds smarter wes understand netflix ibm stewardship marketing customer heller analytics investment values officer roi carolyn software capability baird 7,000 Visits
Customers of the world, unite! Recently I was discussing high tech with my mother, who continues to hold out hope that computers are only a fad. I can't blame her. First impressions are powerful, and her first impressions of high tech came from statistical...
from Blog: IBM Software Community