with Tags: 360° X
Scott Duby firstname.lastname@example.org Tags: shopping customer experience omni-channel of the 360° cross-channel view 2,512 Visits
Despite claims of having a 360° view of the customer, for most retailers, that view encompasses only transactional purchase history and does not include both online and in-store browsing behavior. It doesn’t have to be that way. Consider...
from Blog: Retail