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cheryl wilson 270003VHSH firstname.lastname@example.org | | Tags:  business-rule-management business-rules business-strategy operational-decision-mana...
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This recent McKinsey interview with the CIO of Coca-Cola -- Driving the top line with technology: An interview with the CIO of Coca-Cola -- is another reminder of the strategic importance of aligning business and IT for top line growth. It discusses how Coke is using technology innovations to improve marketing, sales and operations. In ... [ + Read more ]