Post-Impact 2012: Why CEOs Should Care About Operational Decisions (plus the coolest development in business rules management)
cheryl wilson 270003VHSH email@example.com | | Tags:  business-rule-management business-rules decision-managment operational-decisions
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Last week I attended the Impact 2012 Conference in Vegas, with approximately 8,500 others. I attempted to see as many operational decision management (ODM) sessions as time and attention allowed. Here are some of the highlights:
The One Reason Why Any CEO Should Care About Operational Decision Management – I picked this up at a session jointly delivered by the Vice President of IT for Apple Vacations and James Taylor from Decision Management Solutions.
Sidebar: For those new to ODM, here’s what we mean when “operational” is put before the word “decision.” Operational decisions are neither the big one-off strategic decisions (e.g., we will be expanding into South America) nor are they tactical decisions, which support strategic decisions but have comparatively lesser consequences (e.g., we will open an office in Argentina). They are those frequently occurring, everyday decisions that run the business, such as what price to offer what customers; which shipping routes are most efficient; etc.
In this session, James Taylor described the types of operational decisions that are prime for decision management systems:
Okay, so what’s the one reason any CEO should care about Operational Decision Management: They’re ultimately bonused on the quality of their company’s operational decisions. If you agree with Taylor that strategy defines KPIs and KPIs define operational decisions, then organizational strategy and KPIs hinge on the quality of day-to-day operational decision making. It’s what makes strategy real – really good or not, at the end of the day.
product announcements – “The Best Business User Experience. Ever.” The other highlight from Impact was
seeing the new “social” face of business rules management in version 8 of IBM’s
Operational Decision Management product.
IBM executive, Phil Gilbert, described it as the best business user experience. Ever. And I have to say it’s pretty cool. Imagine managing business rules in an environment that’s as familiar as your favorite social media. You can easily interact with others, track comments in activity streams, see an overview of recent activities, subscribe to content of interest. It’s real time collaboration enabled by comments and change notifications. With the new UI, you can easily find what you need, view projects details at a glance, edit rules in a bigger space, work from improved decision tables, easily track versions through a timeline, and search simply with full text search of rules, rule flows, decision tables and folders within a project.
As soon as
I receive the recording of Phil Gilbert’s presentation of the new user
interface, previewed at Impact, I’ll post it here so you can see for yourself.