Odyssey Logistics Story: The Undeniable Advantage of Combining BPM and Business Rules
cheryl wilson 270003VHSH firstname.lastname@example.org | | Tags:  process-improvement brms business-rule-management logistics jrules bpm supply-chain-management business-rules
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When a store runs out of favorite products, logistics challenges are often responsible. As an example, food and beverage products cannot be delivered to grocery stores when the manufacturer lacks the raw ingredients to make them, so managing the costs associated with transporting the raw materials to make products and then transporting the finished goods to retailers is critical. And few companies know this better than Odyssey Logistics.
Headquartered in Danbury, Connecticut, Odyssey Logistics & Technology Corporation (OL&T) is a leading global logistics company that provides end-to-end transportation management to Fortune 500 clients. Unlike many logistics companies, OL&T does not own any planes, trains, trucks or ships. Rather, it helps customers manage their logistics processes and choose the best transportation option based on each customer’s unique needs.
Read OL&T’s story or watch the short video to learn about their distinct and innovative approach to logistics and transportation management; an approach that allows them to customize solutions for each customer, especially as their customers seek to expand into new countries. In the words of OL&T’s Senior Vice President, when it comes to their customers, they are operating from a position of “how do you want to work with us?” instead of “here’s how we do business with you."
The new technology platform, that combines BPM and Business Rules, helps OL&T to identify cost savings and strategic adjustments to improve service and help companies bring products to market. The automated decision-making enabled by Business Rules is key to providing this flexibility for OL&T; enabling them to intuitively create and easily managed decision tables that include rate structures, possible routes and available carriers. Then, by using the information in its system, OL&T creates rules that enable smarter, automated decision-making that can be adjusted quickly as needed.
Changes that took weeks are now made in days or sometimes hours, and human errors have been reduced by more than 10 percent. In fact, the new platform has increased productivity up to 300 percent for certain functions.