Music is Technology (and the technology is Smarter Process)
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"Music is technology.” – Jim King, SVP of Business Operations, Technology & Products, BMI
Most people when they listen to a song, such as this classic by Herbie Hancock, are not aware of what goes on behind the music in order to know when the music is played, how and how many times it’s played so that the artist gets paid for the performance of his or her compositions.
What’s behind the music for Broadcast Music, Inc. (BMI) are some specific technologies that are enabling them to manage a staggering amount of music performance data – 100 billion transactions annually -- while integrating and automating complex processes from onboarding new artists to managing licensing and royalty payments. The human goals for these technologies? Make it simple for BMI client groups (e.g., affiliates) to do business with them; and free up BMI employees to focus more on their relationships with songwriters, and less on the by-products of disconnected, manual processes.
Using a combination of BPM and Operational Decision Management (ODM) technologies -- key components of Smarter Process -- BMI has automated and connected key client-facing processes; making them more instant, seamless and insightful. More than that, BMI has gained an operational advantage by being easier to do business with.
Listen to BMI SVP of Business Operations, Technology and Products and BMI CFO talk about the value of the technologies behind their music.