More Than Half of All Retailers May Need Decision Management
cheryl wilson 270003VHSH email@example.com | | Tags:  cross-channel-retailer decision-management business-rules multi-channel-consistency offer-personalization
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As we approach the big holiday shopping season, I was reminded of this blog post on JT on EDM which sited this RetailerToday.com article “Best Buy, Sears, Target tops in cross-channel performance”. Unfortunately, I got a Page Not Found message when I recently clicked on that link, but the essential facts are recorded in Taylor’s post. They’re worth repeating and should resonate with many retailers.
The third bullet represents one of those quick hit projects – lower-value but easy-to-execute and really doesn’t require more than simple rules-based decision management capabilities.
The first and second bullets, however, represent must-do projects because they can have some transformative effects on the business – they represent those higher-value but a bit harder-to-execute projects depending upon scope. This is where the more sophisticated decision management capabilities come to bear, where the business rules and analytics capabilities can provide lasting competitive advantage. However, by starting small with a few key decisions, the 40-50% of retailers who may be losing incremental revenue due to lack of multi-channel consistency or offer personalization can start now with a small pilot and maybe by Xmas or New Year’s start to see incremental improvements. And believe it or not, there’s only 85 days until Xmas.