Decision Management Makes You Stronger (I'm not kidding)
cheryl wilson 270003VHSH email@example.com | | Tags:  decision-management fitness brms business-rules sports-training business-rules-management
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When you think about decision management, you might think about the financial systems that govern the flow of the money. Or possibly about healthcare or insurance, and the millions of decisions that are used to determine eligibility or validate claims. You probably don’t think about the gym or weight room. But Athletes' Performance does. This Norwell, Massachusetts based company came up with an innovative solution that uses over 20,000 rules to capture the knowledge of their fitness and nutrition experts and makes that expertise available in real-time to clients.
Decision management is about capturing (and automating) expertise. And Athletes’ Performance has plenty of expertise. The company trains elite athletes, like those on professional sports teams, using a whopping 14:1 ratio of trainers to athletes. That’s 14 trainers to one athlete! Serious training. And seriously expensive because they specialize in providing world-class training.
Like any smart business, they asked themselves if there was a way to offer this expertise to an audience that might not be able to afford or justify paying for 14 specialists. The answer: Use business rules to capture their trainers’ knowledge and make it available, in context, to a larger customer base – in this case, corporate wellness programs. The key words being “in context.” Any gym can put up posters with training guidelines, and any athlete can keep a notebook of much they weight they lift on any given day. That’s not what Athletes’ Performance does.
The world’s first intelligent, adaptive rules-based system for delivering optimal physical training in real-time. The solution Athletes’ Performance developed doesn’t just deliver a list of recommendations like you might see in the latest edition of Men’s Health. The entire Core Performance system is completely personalized and interactive. For example, if a member is feeling sick, he or she can enter that information into the system, which will react by adapting the training program to ensure an effective workout while reducing the possibility of overexertion or injury. In context. The recommendation for the weight you lift on your next set might be based on the weight you just lifted, your heart rate or how many days ago you last performed the exercise. Again, in context.
The system can track metrics like wattage output, repetitions completed and calories burned to determine your optimum workout. Similarly, it uses about a thousand parameters to recommend what your next exercise should be, how many sets you should do, how many reps per set and how long you should wait between sets. It knows when you last exercised a certain muscle group and how long you should wait before hitting that muscle group again. In fact, the system knows everything an expert trainer would know, but it has a memory like an elephant. It doesn’t guess what day you came in last week or if you bench pressed five percent more last week than the week before. It knows.
Capturing and codifying expertise is what decision management is all about. That’s why it’s primarily a business discipline rather than an IT discipline. And the business isn’t always a bank, telco, healthcare, insurance or retail company, or government. Sometimes it’s the gym.
If you'd like to learn more about Athletes' Performance unique application of decision management, watch this video.
Brian Safron, WW Product Marketing Program Director for Business Rules and Events, contributed this guest post in collaboration with the customer.