A New Wave in Automated, Personalized Feedback with Operational Decision Management
cheryl wilson 270003VHSH firstname.lastname@example.org | | Tags:  fitness-coach business-rules-management decision-support business-rules decision-management healthcare
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I have my first personal fitness coach. And it arrived in the mail yesterday. I’m counting on my BodyMedia FITCoach to help me reach my biggest fitness goal – to sleep more and better. And if it does, I’m thinking about calling it Miracle.
About my new personal FITness coach. At the 2012 Consumer Electronics Show in Las Vegas, BodyMedia, Inc., announced the FITCoach, a new product in their FIT system. The company’s mission is to make lives healthier by putting personalized, actionable information into the hands of its users. And it has and does with their FIT body monitor armband, which can sense data from your body such as calories burned, steps taken, sleep quality, etc. – collecting up to 5,000 data points per minute. This data can be downloaded to a web-based Activity Manager to track actual information against fitness goals. BodyMedia has now added the FITCoach, which uses IBM’s powerful rules-based decision management technology to provide detailed feedback and personalized guidance for achieving health and fitness goals.
to learn more about FITCoach from BodyMedia’s CIO during a live panel
March 28, at 1:00pm ET (10:00am PT), BodyMedia’s CIO, Steve Menke, discusses how rules-based Decision Management technology is making FITCoach
possible, providing “a new wave in self-empowered healthcare” (in the words of
their CEO, Christine Robins). Steve will be joined by Jason Armstrong from IBM
business partner Summa Technologies and Brett Stineman from IBM.
Join the conversation March 28 (or just watch): The virtual panel gives you the opportunity to interact with the moderator, panelists and each other through existing social profiles on Twitter and Facebook or the Livestream.com chat window.
Why FITCoach is buzz-worthy. What has interested more people than just me is the combination of an unobtrusive monitoring device, the armband, with a highly personalized web portal. For example, each time I (or you) upload data collected by the armband, along with additional inputs such as food eaten, the FITCoach runs this information against business rules defined by BodyMedia to determine progress against health and fitness goals. The FITCoach then returns personalized guidance, such as adjusting exercise or food intake. This provides the equivalent of a personal trainer in an automated system, available anytime and anywhere.
BodyMedia’s CEO, Christine Robins, described the FITCoach in a recent A Smarter Planet blog post:
“The FITcoach can be a best friend, mentor and guide, tailoring advice based on a user’s physical activity, sleep, food consumption and weight loss goals. Using a predictive calculation unique for each person, we can help users understand if they will fall short of daily goals and will offer precise suggestions that help make the goal a reality – like hopping on the treadmill for twenty minutes or taking a ten minute walk outside or even providing meal suggestions.”
This is an innovative use of a technology that is typically used by organizations to improve the quality of automated decisions in their business systems. BodyMedia is demonstrating yet another way to apply rules-based decision automation to provide more precise and personalized interactions.
To register for the March 28th livestreaming panel discussion with BodyMedia’s CIO, Steve Menke, click here.