A Consumer Product Powered by Operational Decision Management
cheryl wilson 270003VHSH firstname.lastname@example.org | | Tags:  business-rules business-rule-management fitness healthcare decision-support decision-management
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BodyMedia’s FITCoach is a small armband with four sensors that can detect data from your body at 5,000 data points per minute – data points like how much you sleep, exercise and eat. All of that information is analyzed and then fed back to you as personalized recommendations for a healthier lifestyle. Like a personal fitness coach you can take anywhere.If you're at the Consumer Electronics Show in Vegas this week, you might have seen FITcoach's latest system improvement.
BodyMedia’s CEO, Christine Robins, describes the FITCoach in a recent A Smarter Planet blog post:
“The FITcoach can be a best friend, mentor and guide, tailoring advice based on a user’s physical activity, sleep, food consumption and weight loss goals. Using a predictive calculation unique for each person, we can help users understand if they will fall short of daily goals and will offer precise suggestion that help make the goal a reality – like hopping on the treadmill for twenty minutes or taking a ten minute walk outside or even providing meal suggestions.”
The FITcoach system is powered by IBM WebSphere Operational Decision Management (WODM) software and business rules created by IBM Business Partner Summa Technologies. And according to Robins, it represents of “a new wave in self-empowered healthcare.”
Personally, I’m not the gadget type, but I hope FITcoach provides a way for consumers to experience first-hand what ODM technologies have been doing for organizations for a while. Whether it’s empowering BodyMedia users to take control of their health or business users to automate, optimize and govern their repeatable business decisions, ODM is about improving the timing and quality of those frequently occurring decisions we make everyday for better outcomes. Because let’s face it, those daily decisions about what to put in our mouths or how we should treat a loyal customer add up, for better or worse.
To learn about a similar application of ODM in the B2B space, you can revisit an earlier Good Decision! blog post about Athlete’s Performance – a company that trains elite athletes.