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All entries tagged with collaboration


   
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NO, NO, NO!

Inger A Myklebust |   | Tags:  innovation marketing analytics collaboration strategy smarter transformation customer consumer
0 Comments  |  659 Visits

  NO, NO, NO! .. said the man when meeting the cashier to pay his groceries. “NO – I do not want a printed receipt!” “NO – I do not want a shoppingbag!” “NO – I do not want your loyalty card offer!” This was my sons funny observation when he was doing his grocery shopping ... Read more

   
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Innovation, Transformation and Smarter Marketing - IBMs new CEO Study reveals that social media is expected to displace traditional media massively over the next 3 – 5 years

Inger A Myklebust |   | Tags:  transformation smarter leadership marketing innovation consumer study collaboration ceo
0 Comments  |  982 Visits

How will leaders transform their companies to exploit the smarter consumers in a better and more differentiated way by serving them through the channels and in a fashion they prefer? Engaging consumers as individuals is one of the CEOs major changes to be developed during the next 3 – 5 years. Connected customers ... Read more

   
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