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Four tips to capitalise on the ‘Showroomer’

Brock Douglas |   | Tags:  social show_room retail wifi social_media order_management omni_channel multi_channel smarter_commerce online brock_douglas qr_code
0 Comments  |  2,076 Visits

 Many retailers are beginning to adopt omni-channel strategies with the intent of creating a unified customer experience across both digital and physical spaces.  Despite this, many are finding it difficult to hold onto their customers citing diminishing loyalty as a major reason (Along with increased competition, GST threshold and currency ... Read more

   
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Social business - Just another channel or a different business model?

Matt English |   | Tags:  social_media mike_handes matt_english social_business
0 Comments  |  1,526 Visits

By Matt English, IBM Global Business Services and Mike Handes IBM Software Group.Over the years, organisations have faced several tipping points that herald new ways of both operating  and delivering value. The growth of the internet in the 90s and the expansion of e-business in the early 2000s represent two ... Read more

   
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Turning Social Media into Social Business - Successfully

Matt English |   | Tags:  social_media mike_handes social_business matt_english
1 Comments  |  1,378 Visits

Written by Matt English (IBM Global Business Services) and Mike Handes (IBM Software Group)Observing organisations take up the use of social media is like watching a whirlwind rapidly unleashing. More and more organisations, especially in the business to consumer space, are engaging with Facebook, Twitter and many other social networking ... Read more

   
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Moving from Social Media to Social CRM [Part 2]

Hersh Sahai |   | Tags:  smarter_consumer crm social_media cmo_study strategy
0 Comments  |  1,516 Visits

“What’s your social media strategy?” This is now the burning question across all consumer-facing industries. Righty so, it seems. One would hardly want to open new channels to their customers without being able to understand and communicate the benefit to doing so. An article in the Harvard Business Review asked readers this very question, pressing ... Read more

   
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Moving from social media to Social CRM

Hersh Sahai |   | Tags:  social_media hersh_sahai cmo_study strategy crm
1 Comments  |  1,330 Visits

As it turns out, it is rather difficult to overstate the pervasiveness of social media.  After all, it is undeniable that the way in which we interact online with each other and within our community has transformed enormously over the past five years.  From presidential elections to tackling crime, from landing a job to obtaining a ... Read more

   
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Digital Transformation - The new consumer game of “many-to-many”

Matt English |   | Tags:  matt_english cmo_study social_media
0 Comments  |  951 Visits

Think of a game of doubles tennis. There is a team of two players at each end of the playing court with well defined governance around how those players compete and play to win. Now imagine that same tennis court where there are say five or six players at each ... Read more

   
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