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Winning over the empowered consumer: Why trust matters

Ian Wong |   | Tags:  smarter_consumer smarter_commerce ian_wong
0 Comments  |  788 Visits

Today’s evolving business environment has brought about many changes; one of the most significant shifts has occurred in the behaviour of the Australian consumers. Over the years, Australian consumers have transformed from being ‘smarter’ to being ‘empowered’, meaning that they are still using technology to shop but have adopted a ... Read more

   
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Customised shopping: analysing the customer and building loyalty

Ian Wong |   | Tags:  smarter_consumer smarter_commerce analytics ian_wong
0 Comments  |  1,174 Visits

In the aftershocks of the global financial crisis, a new frugal spirit emerged. Instead of spending, Australians chose to hold onto their money. When they did spend, they were more likely to purchase online, particularly from overseas retailers. Consumers however are no longer satisfied to have products simply pushed in ... Read more

   
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Smarter Commerce – Ahead of Demand

Will Duckworth |   | Tags:  smarter_commerce will_duckworth mobility smarter_consumer supply_chain
0 Comments  |  1,154 Visits

We are entering a new world of commerce, a world where the rules of the game have changed dramatically. The increased accessibility of mobile devices and decreasing costs of broadband internet connections are forcing organisations to change the way they do business; putting customers back in the center of their ... Read more

   
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Moving from Social Media to Social CRM [Part 2]

Hersh Sahai |   | Tags:  smarter_consumer crm social_media cmo_study strategy
0 Comments  |  2,255 Visits

“What’s your social media strategy?” This is now the burning question across all consumer-facing industries. Righty so, it seems. One would hardly want to open new channels to their customers without being able to understand and communicate the benefit to doing so. An article in the Harvard Business Review asked readers this very question, pressing ... Read more

   
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