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Creating a 'System of Engagement' that maximises value creation at every touch

Simon Crisp |   | Tags:  cmo_cio_bao_business customer_analytics analytics value_creation simon_crisp
0 Comments  |  1,294 Visits

It comes almost without question that the digital revolution has forever changed the balance of power between the customer and the organisation, putting customers in charge of the relationship. To further support this customers are faced with a plethora of technologies at their disposal to interact with organisations in real ... Read more

   
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How to Mitigate Key Challenges in Successful Business Intelligence Implementations

Simon Crisp |   | Tags:  business_intelligence simon_crisp analytics
1 Comments  |  1,803 Visits

Business Intelligence (BI) offers significant benefits to organisations through the generation and delivery of rapid and easily accessible business insights. Organisations are able to make more timely and informed decisions, improve their operations, shorten business cycles, improve product line value, anticipate opportunities and focus their marketing efforts. When successfully implemented, ... Read more

   
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Analytics – The New Path to Value - Part II

Simon Crisp |   | Tags:  simon_crisp new_path_to_value bao analytics
0 Comments  |  657 Visits

As Graham Kittle revealed in his previous post, the labours of modern business have resulted in the production of more digital data than has ever existed before. This trend is not likely to subside, with organisations becoming increasingly data hungry and collecting far more data than many have the capacity ... Read more

   
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