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All entries tagged with retail


   
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Data is driving the customer experience

Brock Douglas |   | Tags:  multichannel customer_experience telco multi-channel retail big_data omni_channel commerce omnichannel multi_channel analytics brock_douglas
0 Comments  |  1,498 Visits

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing ... Read more

   
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Four tips to capitalise on the ‘Showroomer’

Brock Douglas |   | Tags:  social show_room retail wifi order_management social_media omni_channel multi_channel smarter_commerce online brock_douglas qr_code
0 Comments  |  2,077 Visits

 Many retailers are beginning to adopt omni-channel strategies with the intent of creating a unified customer experience across both digital and physical spaces.  Despite this, many are finding it difficult to hold onto their customers citing diminishing loyalty as a major reason (Along with increased competition, GST threshold and currency ... Read more

   
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The shifting Australian Retail Environment

Brock Douglas |   | Tags:  e-marketing australian_retailers omnichannel retail mobile brock_douglas mobile_commerce omni_channel multichannel smarter_commerce multi-channel city_beach
0 Comments  |  2,206 Visits

The way consumers shop is changing – swapping high street retailers and shopping centres for the anytime, anywhere and anyhow convenience of multi-channel retailers. Currently, we are seeing an unprecedented change in consumers shopping behaviours, consumers want the ability to purchase items online using their laptops, smartphones and tablet devices, ... Read more

   
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Multi-channel retail –the roadmap to great opportunity

Ian Wong |   | Tags:  retail smarter_commerce ian_wong
0 Comments  |  1,117 Visits

The debate has recently resurfaced around whether it’s fair that Australians can buy from overseas online retailers without having to pay GST. If nothing else, this proves that our largest retailers are at last beginning to understand the potential ways e-commerce can affect their business models. In many ways, we ... Read more

   
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Capitalising on the Smarter Consumer

Ian Wong |   | Tags:  retail ian_wong smarter_commerce cmo_study
0 Comments  |  864 Visits

Over the past decade, we have witnessed the accelerating use of technology by consumers, a change that has fundamentally altered the shopping process.The recent study by IBM Global Business ServicesCapitalising on the Smarter Consumer reveals the challenges ahead for the traditional Australian retail distribution channel. The internet allows consumers to ... Read more

   
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