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Data is driving the customer experience

Brock Douglas |   | Tags:  multichannel telco customer_experience multi-channel retail big_data omni_channel omnichannel commerce multi_channel analytics brock_douglas
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Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing ... Read more

   
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