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How to respond to the changing consumer? Mobile & Omni-channel

Will Duckworth |   | Tags:  showrooming data customer_experience will_duckworth mobile consumer omni_channel
0 Comments  |  1,133 Visits

There continue to be more interesting findings presented in this year’s IBM Smarter Consumer Study around key consumer trends and what they mean for businesses. For me, the study highlights three significant revelations concerning Australian retail and consumer behaviours: the rise of the ‘Apathetic’ consumer, the increase in mobile & social commerce and ... Read more

   
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Capitalising on Mobile Moments

Brock Douglas |   | Tags:  apple geo_tagging mobile_moment mobile australian_open location_based brock_douglas smartphones application customer_experience app
0 Comments  |  1,131 Visits

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on mobile moments. What is a mobile moment? A mobile moment refers ... Read more

   
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Digital disruption drives need for business change

Steve Bingham |   | Tags:  digital steve_bingham facebook mobile apps digitial_transformation analytics social_media
0 Comments  |  1,197 Visits

With over 5 billion mobile devices world-wide and over a quarter of the global population online* it is hard to ignore the power of digital. Downloads of mobile applications, or “apps,” are expected to surge from 11 billion in 2010 to 77 billion in 2014**. The mobile revolution is here, connectivity, ... Read more

   
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The shifting Australian Retail Environment

Brock Douglas |   | Tags:  e-marketing australian_retailers omnichannel retail mobile brock_douglas mobile_commerce omni_channel multichannel smarter_commerce multi-channel city_beach
0 Comments  |  2,198 Visits

The way consumers shop is changing – swapping high street retailers and shopping centres for the anytime, anywhere and anyhow convenience of multi-channel retailers. Currently, we are seeing an unprecedented change in consumers shopping behaviours, consumers want the ability to purchase items online using their laptops, smartphones and tablet devices, ... Read more

   
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