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All entries tagged with marketing


   
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Fostering Lasting Connections

Jarther Taylor |   | Tags:  cmo_study cmo jarther_taylor marketing
0 Comments  |  888 Visits

The 2011 IBM CMO study revealed that improving loyalty and brand advocacy is the leading priority for 2/3 CMOs globally.   The question is how to develop authentic relationships between a brand and its customers that address this priority.  Our experience suggests that the process is not simple, requiring insights and ... Read more

   
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Delivering Value to Empowered Consumers

Jarther Taylor |   | Tags:  cmo jarther_taylor cmo_study marketing
0 Comments  |  674 Visits

 In my previous post, I mentioned the recent launch of the inaugural IBM CMO study and the three primary areas of focus CMOs both globally and across Australia and New Zealand. The first is the necessity for CMOs to find new and innovative ways of delivering value to empowered consumers.Interestingly, ... Read more

   
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Perspectives on Day 1 of the AMI 2011 Conference

Jarther Taylor |   | Tags:  cmo_study marketing jarther_taylor
0 Comments  |  769 Visits

Our team attended the Australian Marketing Institute Annual Conference in Sydney:  What a fantastic opportunity to discuss marketing’s current trends and those that will affect how we do business tomorrow. As one would expect, the Conference attracted some really engaging speakers who encouraged the audience to think smarter (excuse the ... Read more

   
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From Mad Men to Math Men

Jarther Taylor |   | Tags:  marketing cmo jarther_taylor cmo_study
1 Comments  |  1,067 Visits

Marketers are shifting from Mad Men to Math Men (and women). With the proliferation of new channels and devices and the data generated by them making the "marketing" of the popular TV Series Man Men no longer good enough.  Marketing has become exponentially more technology and data driven. This does ... Read more

   
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Creative Content: Perspectives on Day 2 of the ADMA Forum

Jarther Taylor |   | Tags:  cmo_study marketing complexity cmo creativity jarther_taylor admaforum ceo_study
0 Comments  |  878 Visits

My impressions from Day Two of ADMA Forum 2011 in Sydney  are in contrast to my Day One observations.  Rather than the Exponential Expansion I explored yesterday, what came to mind is the creativity and content involved.  In the interest of maintaining the alliteration of yesterday's theme (E2) I'll go with ... Read more

   
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Exponential Expansion: Perspectives from Day 1 of the ADMA Forum

Jarther Taylor |   | Tags:  cmo_study multi_channel cmo jarther_taylor admaforum marketing
0 Comments  |  830 Visits

The 'science of marketing' is the theme of ADMA Forum 2011 that is being held this week in Sydney. After listening to some of the presenters on Day One there is one common theme: Exponential Expansion across three themes:  E2 : Channels or interaction pointsWhile  the usual Facebook, Twitter et al ... Read more

   
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