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Designing Your Culture And Brand So They Are Authentically One

Ian Wong |   | Tags:  smarter_commerce culture_brand ian_wong
0 Comments  |  1,165 Visits

As organisations address constantly changing marketplaces, the face of Marketing has adapted by giving rise to three imperatives. Previous blog posts by Graham Kittle and Simon Crisp have discussed two of these, ‘Understanding customers as individuals’ and ‘Creating a system of engagement that maximises value creation at every touch’.  Aligning ... Read more

   
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Multi-channel retail –the roadmap to great opportunity

Ian Wong |   | Tags:  retail smarter_commerce ian_wong
0 Comments  |  1,116 Visits

The debate has recently resurfaced around whether it’s fair that Australians can buy from overseas online retailers without having to pay GST. If nothing else, this proves that our largest retailers are at last beginning to understand the potential ways e-commerce can affect their business models. In many ways, we ... Read more

   
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Winning over the empowered consumer: Why trust matters

Ian Wong |   | Tags:  smarter_consumer smarter_commerce ian_wong
0 Comments  |  569 Visits

Today’s evolving business environment has brought about many changes; one of the most significant shifts has occurred in the behaviour of the Australian consumers. Over the years, Australian consumers have transformed from being ‘smarter’ to being ‘empowered’, meaning that they are still using technology to shop but have adopted a ... Read more

   
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Customised shopping: analysing the customer and building loyalty

Ian Wong |   | Tags:  smarter_consumer smarter_commerce analytics ian_wong
0 Comments  |  837 Visits

In the aftershocks of the global financial crisis, a new frugal spirit emerged. Instead of spending, Australians chose to hold onto their money. When they did spend, they were more likely to purchase online, particularly from overseas retailers. Consumers however are no longer satisfied to have products simply pushed in ... Read more

   
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Capitalising on the Smarter Consumer

Ian Wong |   | Tags:  retail ian_wong smarter_commerce cmo_study
0 Comments  |  864 Visits

Over the past decade, we have witnessed the accelerating use of technology by consumers, a change that has fundamentally altered the shopping process.The recent study by IBM Global Business ServicesCapitalising on the Smarter Consumer reveals the challenges ahead for the traditional Australian retail distribution channel. The internet allows consumers to ... Read more

   
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