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Understanding Customers as Individuals

Graham Kittle |   | Tags:  customer_analytics smarter_marketing graham_kittle cmo_cio bao big_data
0 Comments  |  2,266 Visits

Today, many organisations are struggling to stay relevant to their customers.  The rise of digital technology and the more socially connected customer has put pressure on brands to sustain a long term relationship with their consumers - especially one which provides benefits and value to both parties.   Digital technology ... Read more

   
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Analytics for a Smarter Planet: Action without insights is just guessing

Graham Kittle |   | Tags:  smarter_planet public_sector graham_kittle analytics
0 Comments  |  802 Visits

 In this twenty-first century, we live in an increasingly complex world where growth, economic value and indeed our future is intrinsically linked to humanities ability to create and absorb innovation. Here at IBM, we are working with more than 600 organisations globally to execute our vision for developing a smarter ... Read more

   
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