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How to respond to the changing consumer? Mobile & Omni-channel

Will Duckworth |   | Tags:  showrooming data customer_experience will_duckworth mobile consumer omni_channel
0 Comments  |  1,371 Visits

There continue to be more interesting findings presented in this year’s IBM Smarter Consumer Study around key consumer trends and what they mean for businesses. For me, the study highlights three significant revelations concerning Australian retail and consumer behaviours: the rise of the ‘Apathetic’ consumer, the increase in mobile & social commerce and ... Read more

   
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Big Data could mean big rewards for Banks

Farhan Syed |   | Tags:  customer financial_services data big_data analytics banks farhan_syed finance banking
0 Comments  |  1,270 Visits

Interpretations of the frequently heard buzz words “Big Data” can mean many things to many individuals. The confusion lies in its ability to provide solutions to long-standing business challenges for companies of all shapes and sizes. Many companies and clients that I come across are still sceptical about their ability ... Read more

   
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The Tightrope: Balancing personalised consumer experiences with data security

Brock Douglas |   | Tags:  personalisation data_security security brock_douglas analytics data fraud smarter_consumer_stucdy
0 Comments  |  987 Visits

The Smarter Consumer demands personalisation but wont compromise security. The 4th Annual Smarter Consumer Study released last week continues to deliver interesting insights. The study by the IBM Institute for Business Value surveyed more than 26,000 consumers globally and 1,976 from Australia. While I considered many findings to be worthy of mention, here ... Read more

   
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Driving top-line growth by bringing Science to the art of Marketing Part 2/2

Farhan Syed |   | Tags:  data farhan_syed consumers smarter_marketing analytics
0 Comments  |  971 Visits

Part II:   Following my previous post on driving top line growth through insightful application of customer analytics (click here to view my last entry), this post will discuss four organisational capabilities and associated strategies to help organisations in their pursuit for deeper customer insight. IBM has identified these four as ... Read more

   
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Driving top-line growth by bringing Science to the art of Marketing Part 1/2

Farhan Syed |   | Tags:  data consumers analytics farhan_syed
0 Comments  |  1,058 Visits

Part I: Each day, consumers and enterprises create 2.5 quintillion bytes of data- and 90% of this has been created in the last two years alone. This data can come from everywhere; from posts on social media websites and point of sale (POS) data to e-mail content and mobile GPS signals. ... Read more

   
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