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All entries tagged with customer_experience


   
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How to respond to the changing consumer? Mobile & Omni-channel

Will Duckworth |   | Tags:  showrooming customer_experience data will_duckworth mobile consumer omni_channel
0 Comments  |  1,803 Visits

There continue to be more interesting findings presented in this year’s IBM Smarter Consumer Study around key consumer trends and what they mean for businesses. For me, the study highlights three significant revelations concerning Australian retail and consumer behaviours: the rise of the ‘Apathetic’ consumer, the increase in mobile & social commerce and ... Read more

   
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Capitalising on Mobile Moments

Brock Douglas |   | Tags:  apple geo_tagging mobile_moment mobile australian_open location_based brock_douglas smartphones application customer_experience app
0 Comments  |  1,734 Visits

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on mobile moments. What is a mobile moment? A mobile moment refers ... Read more

   
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Data is driving the customer experience

Brock Douglas |   | Tags:  multichannel customer_experience telco multi-channel retail big_data omni_channel omnichannel commerce multi_channel analytics brock_douglas
0 Comments  |  2,807 Visits

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing ... Read more

   
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Business Analytics and Optimisation in Telecommunications

Dean King |   | Tags:  customer_experience bao dean_king analytics telecommunications
0 Comments  |  861 Visits

As both Graham and Simon have echoed in their previous posts, there has been massive growth in the volume and the types of data being generated globally, with the telecommunications industry being no exception. Forecasts for the industry suggest further exponential growth in data volume – up to 44x in ... Read more

   
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