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All entries tagged with cmo_study


   
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Delivering Value to Empowered Consumers

Jarther Taylor |   | Tags:  cmo jarther_taylor cmo_study marketing
0 Comments  |  791 Visits

 In my previous post, I mentioned the recent launch of the inaugural IBM CMO study and the three primary areas of focus CMOs both globally and across Australia and New Zealand. The first is the necessity for CMOs to find new and innovative ways of delivering value to empowered consumers.Interestingly, ... Read more

   
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Moving from Social Media to Social CRM [Part 2]

Hersh Sahai |   | Tags:  smarter_consumer crm cmo_study social_media strategy
0 Comments  |  2,204 Visits

“What’s your social media strategy?” This is now the burning question across all consumer-facing industries. Righty so, it seems. One would hardly want to open new channels to their customers without being able to understand and communicate the benefit to doing so. An article in the Harvard Business Review asked readers this very question, pressing ... Read more

   
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Capitalising on the Smarter Consumer

Ian Wong |   | Tags:  retail ian_wong smarter_commerce cmo_study
0 Comments  |  1,162 Visits

Over the past decade, we have witnessed the accelerating use of technology by consumers, a change that has fundamentally altered the shopping process.The recent study by IBM Global Business ServicesCapitalising on the Smarter Consumer reveals the challenges ahead for the traditional Australian retail distribution channel. The internet allows consumers to ... Read more

   
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Perspectives on Day 1 of the AMI 2011 Conference

Jarther Taylor |   | Tags:  cmo_study marketing jarther_taylor
0 Comments  |  1,071 Visits

Our team attended the Australian Marketing Institute Annual Conference in Sydney:  What a fantastic opportunity to discuss marketing’s current trends and those that will affect how we do business tomorrow. As one would expect, the Conference attracted some really engaging speakers who encouraged the audience to think smarter (excuse the ... Read more

   
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Moving from social media to Social CRM

Hersh Sahai |   | Tags:  social_media hersh_sahai cmo_study strategy crm
1 Comments  |  1,754 Visits

As it turns out, it is rather difficult to overstate the pervasiveness of social media.  After all, it is undeniable that the way in which we interact online with each other and within our community has transformed enormously over the past five years.  From presidential elections to tackling crime, from landing a job to obtaining a ... Read more

   
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From Mad Men to Math Men

Jarther Taylor |   | Tags:  marketing cmo jarther_taylor cmo_study
1 Comments  |  1,806 Visits

Marketers are shifting from Mad Men to Math Men (and women). With the proliferation of new channels and devices and the data generated by them making the "marketing" of the popular TV Series Man Men no longer good enough.  Marketing has become exponentially more technology and data driven. This does ... Read more

   
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Digital Transformation - The new consumer game of “many-to-many”

Matt English |   | Tags:  matt_english cmo_study social_media
0 Comments  |  1,171 Visits

Think of a game of doubles tennis. There is a team of two players at each end of the playing court with well defined governance around how those players compete and play to win. Now imagine that same tennis court where there are say five or six players at each ... Read more

   
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Creative Content: Perspectives on Day 2 of the ADMA Forum

Jarther Taylor |   | Tags:  marketing cmo_study complexity cmo creativity jarther_taylor ceo_study admaforum
0 Comments  |  1,105 Visits

My impressions from Day Two of ADMA Forum 2011 in Sydney  are in contrast to my Day One observations.  Rather than the Exponential Expansion I explored yesterday, what came to mind is the creativity and content involved.  In the interest of maintaining the alliteration of yesterday's theme (E2) I'll go with ... Read more

   
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Exponential Expansion: Perspectives from Day 1 of the ADMA Forum

Jarther Taylor |   | Tags:  cmo_study multi_channel cmo jarther_taylor admaforum marketing
0 Comments  |  1,075 Visits

The 'science of marketing' is the theme of ADMA Forum 2011 that is being held this week in Sydney. After listening to some of the presenters on Day One there is one common theme: Exponential Expansion across three themes:  E2 : Channels or interaction pointsWhile  the usual Facebook, Twitter et al ... Read more

   
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