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Delivering Value to Empowered Consumers

Jarther Taylor |   | Tags:  cmo jarther_taylor cmo_study marketing
0 Comments  |  701 Visits

 In my previous post, I mentioned the recent launch of the inaugural IBM CMO study and the three primary areas of focus CMOs both globally and across Australia and New Zealand. The first is the necessity for CMOs to find new and innovative ways of delivering value to empowered consumers.Interestingly, ... Read more

   
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From Mad Men to Math Men

Jarther Taylor |   | Tags:  marketing cmo cmo_study jarther_taylor
1 Comments  |  1,275 Visits

Marketers are shifting from Mad Men to Math Men (and women). With the proliferation of new channels and devices and the data generated by them making the "marketing" of the popular TV Series Man Men no longer good enough.  Marketing has become exponentially more technology and data driven. This does ... Read more

   
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Creative Content: Perspectives on Day 2 of the ADMA Forum

Jarther Taylor |   | Tags:  cmo_study marketing complexity cmo creativity jarther_taylor admaforum ceo_study
0 Comments  |  926 Visits

My impressions from Day Two of ADMA Forum 2011 in Sydney  are in contrast to my Day One observations.  Rather than the Exponential Expansion I explored yesterday, what came to mind is the creativity and content involved.  In the interest of maintaining the alliteration of yesterday's theme (E2) I'll go with ... Read more

   
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Exponential Expansion: Perspectives from Day 1 of the ADMA Forum

Jarther Taylor |   | Tags:  cmo_study multi_channel cmo jarther_taylor admaforum marketing
0 Comments  |  890 Visits

The 'science of marketing' is the theme of ADMA Forum 2011 that is being held this week in Sydney. After listening to some of the presenters on Day One there is one common theme: Exponential Expansion across three themes:  E2 : Channels or interaction pointsWhile  the usual Facebook, Twitter et al ... Read more

   
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