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The Tightrope: Balancing personalised consumer experiences with data security

Brock Douglas |   | Tags:  personalisation data_security security analytics brock_douglas data smarter_consumer_stucdy fraud
0 Comments  |  869 Visits

The Smarter Consumer demands personalisation but wont compromise security. The 4th Annual Smarter Consumer Study released last week continues to deliver interesting insights. The study by the IBM Institute for Business Value surveyed more than 26,000 consumers globally and 1,976 from Australia. While I considered many findings to be worthy of mention, here ... Read more

   
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Capitalising on Mobile Moments

Brock Douglas |   | Tags:  apple geo_tagging mobile_moment mobile australian_open location_based brock_douglas smartphones application customer_experience app
0 Comments  |  1,156 Visits

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on mobile moments. What is a mobile moment? A mobile moment refers ... Read more

   
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Data is driving the customer experience

Brock Douglas |   | Tags:  multichannel customer_experience telco multi-channel retail big_data omni_channel commerce omnichannel multi_channel analytics brock_douglas
0 Comments  |  1,592 Visits

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing ... Read more

   
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Four tips to capitalise on the ‘Showroomer’

Brock Douglas |   | Tags:  social show_room retail wifi order_management social_media omni_channel multi_channel smarter_commerce online brock_douglas qr_code
0 Comments  |  2,096 Visits

 Many retailers are beginning to adopt omni-channel strategies with the intent of creating a unified customer experience across both digital and physical spaces.  Despite this, many are finding it difficult to hold onto their customers citing diminishing loyalty as a major reason (Along with increased competition, GST threshold and currency ... Read more

   
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The shifting Australian Retail Environment

Brock Douglas |   | Tags:  e-marketing australian_retailers omnichannel retail mobile brock_douglas mobile_commerce omni_channel multichannel smarter_commerce multi-channel city_beach
0 Comments  |  2,214 Visits

The way consumers shop is changing – swapping high street retailers and shopping centres for the anytime, anywhere and anyhow convenience of multi-channel retailers. Currently, we are seeing an unprecedented change in consumers shopping behaviours, consumers want the ability to purchase items online using their laptops, smartphones and tablet devices, ... Read more

   
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