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Four tips to capitalise on the ‘Showroomer’

Brock Douglas |   | Tags:  social show_room retail wifi social_media order_management omni_channel multi_channel smarter_commerce online brock_douglas qr_code
0 Comments  |  2,074 Visits

 Many retailers are beginning to adopt omni-channel strategies with the intent of creating a unified customer experience across both digital and physical spaces.  Despite this, many are finding it difficult to hold onto their customers citing diminishing loyalty as a major reason (Along with increased competition, GST threshold and currency ... Read more

   
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Data is driving the customer experience

Brock Douglas |   | Tags:  multichannel telco customer_experience multi-channel retail big_data omni_channel omnichannel commerce multi_channel analytics brock_douglas
0 Comments  |  1,457 Visits

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing ... Read more

   
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Time to Sink or Swim for the Australian Media Industry

Brock Douglas |   | Tags:  linkedin australian_media_industry data advertising mobile google media internet personalised analytics brock_douglas facebook media_industry big_data customer_experience digitisation
0 Comments  |  1,237 Visits

In Australia we are witnessing dramatic changes in many long standing industries. One such industry under going rapid change is the Australian media industry. These changes are occurring now and they are occurring quickly. IBISWorld predicts the demise of traditional media such as newspaper & magazine publishing along with TV, ... Read more

   
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Capitalising on Mobile Moments

Brock Douglas |   | Tags:  apple geo_tagging mobile_moment mobile australian_open location_based brock_douglas smartphones application customer_experience app
0 Comments  |  1,132 Visits

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on mobile moments. What is a mobile moment? A mobile moment refers ... Read more

   
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The Tightrope: Balancing personalised consumer experiences with data security

Brock Douglas |   | Tags:  personalisation data_security security brock_douglas analytics data fraud smarter_consumer_stucdy
0 Comments  |  859 Visits

The Smarter Consumer demands personalisation but wont compromise security. The 4th Annual Smarter Consumer Study released last week continues to deliver interesting insights. The study by the IBM Institute for Business Value surveyed more than 26,000 consumers globally and 1,976 from Australia. While I considered many findings to be worthy of mention, here ... Read more

   
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