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All entries tagged with big_data


   
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Time to Sink or Swim for the Australian Media Industry

Brock Douglas |   | Tags:  linkedin australian_media_industry data advertising mobile google media internet personalised brock_douglas analytics facebook media_industry big_data digitisation customer_experience
0 Comments  |  1,244 Visits

In Australia we are witnessing dramatic changes in many long standing industries. One such industry under going rapid change is the Australian media industry. These changes are occurring now and they are occurring quickly. IBISWorld predicts the demise of traditional media such as newspaper & magazine publishing along with TV, ... Read more

   
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Big Data could mean big rewards for Banks

Farhan Syed |   | Tags:  customer financial_services data big_data analytics banks farhan_syed finance banking
0 Comments  |  1,035 Visits

Interpretations of the frequently heard buzz words “Big Data” can mean many things to many individuals. The confusion lies in its ability to provide solutions to long-standing business challenges for companies of all shapes and sizes. Many companies and clients that I come across are still sceptical about their ability ... Read more

   
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Data is driving the customer experience

Brock Douglas |   | Tags:  multichannel telco customer_experience multi-channel retail big_data omni_channel omnichannel commerce multi_channel analytics brock_douglas
0 Comments  |  1,529 Visits

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing ... Read more

   
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Analytics: The real-world use of Big Data

Simon Crisp |   | Tags:  simon_crisp smarter_analytics analytics big_data bao
0 Comments  |  1,424 Visits

An organisation protecting themselves against insurance fraud, determining the optimal placement for a multimillion dollar wind turbine, and a supermarket’s ability to schedule price reductions to sell perishable products before they spoil. How are these situations connected? The answer lies in transforming big data into analytical insight. In today’s globally integrated economy, ... Read more

   
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Sink or Swim? Ginni’s 18 month charter for the CMO and CIO

Jarther Taylor |   | Tags:  big_data symposium cmo_cio analytics
0 Comments  |  1,061 Visits

During  this week’s IBM CMO + CIO Leadership Symposium held in Sydney on the 12th of February, we were fortunate to be joined by Ginni Rometty (Chairman, President and CEO), Jeanette Horan (Vice President and CIO) and Jon Iwata (Senior Vice President, Marketing and Communications).  These speakers shed light on ... Read more

   
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Understanding Customers as Individuals

Graham Kittle |   | Tags:  customer_analytics smarter_marketing graham_kittle cmo_cio bao big_data
0 Comments  |  2,226 Visits

Today, many organisations are struggling to stay relevant to their customers.  The rise of digital technology and the more socially connected customer has put pressure on brands to sustain a long term relationship with their consumers - especially one which provides benefits and value to both parties.   Digital technology ... Read more

   
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Collaboration between the CIO and CMO essential

Steve Bingham |   | Tags:  business_analytics steve_bingham analytics cmo_cio big_data bao
0 Comments  |  1,249 Visits

Many analysts and industry experts are predicting that the CMO will spend more on technology than the CIO by 2017 (Gartner 2012).  So what has caused this shift and why is technology proving to be essential to the future success of the CMO? There are a number of reasons and ... Read more

   
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