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Customer Centricity wins the Empowered Consumer

Farhan Syed |   | Tags:  customer experience service banking consumer social brand
0 Comments  |  1,795 Visits

There is no doubt who is control when it comes to the customer experience. Enabled by technology, consumers know virtually everything about their suppliers/service providers whether it’s their bank, retailer or electricity provider and have the power to make or break a brand. This is the era of the empowered ... Read more

   
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Becoming an information-led organisation – Financial Services Part 2/2

Amit Bansal |   | Tags:  banking financial_services analytics amit_bansal business_analytics bao
0 Comments  |  1,457 Visits

Earlier in the week I discussed the need for financial services institutions to transform themselves into information-led organisations (Click here to read last week’s blog). I followed this by discussing two of the four key imperatives for consideration when making this transition. In this blog I will go into detail ... Read more

   
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Becoming an information-led organisation – Financial Services Part 1/2

Amit Bansal |   | Tags:  amit_bansal banking analytics customers financial_services
0 Comments  |  1,756 Visits

Within the banking industry there is on going discussion concerning the hidden opportunities that ‘big data’ can unlock. Many financial institutions are now looking to take advantage of ‘big data’ by transforming themselves into information-led organisations. Organisations that have already begun their transformations are seeing immediate improvements in the quality ... Read more

   
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Thinking like a retailer you can bank on

Kevin Jury |   | Tags:  kevin_jury banks marketing customers banking analytics
0 Comments  |  1,433 Visits

Increasingly saturated markets, competition locally and globally, regulation, economic pressures and empowered consumers are just a handful of factors that impact Australian organisations on a daily basis. To compete in this environment, organisations need to become smarter in the way they engage with their customers. Effective use of customer data ... Read more

   
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