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1 John Baragwanath commented   Permalink No RatingsRatings 0



There are some excellent thoughts in this article. We meet people every day who think they need a Connections type of product because they perceive others are going that way. Others can think it is merely an extension of the "kids stuff" of Facebook etc.
It is our job to show them the concept of moving from connecting to collaborating - and how such implementations can create greater advocacy towards them -especially when it is easier for their clients to interact with them. When demonstrating one of our applications in portal last week our client asked "what is that Connections tag at the top of the page?" which gave us an excellent opportunity to show him how all these information rich products interact.
This sort of example will give us two sales not just one and, one might say more importantly for the client, gives him a totally visual way to see how this technology works, and how it will benefit his business.


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