With over 5 billion mobile devices world-wide and over a quarter of the global population online* it is hard to ignore the power of digital. Downloads of mobile applications, or “apps,” are expected to surge from 11 billion in 2010 to 77 billion in 2014**.
The mobile revolution is here, connectivity, access and participation are growing rapidly. The explosion of social media is becoming the primary communication method for the Gen Y’s and early adopters and the gap is closing for baby boomer adoption too. Coupled with the extensive use of digital content being produced and accessed faster than Usain Bolt, it’s no surprise some individuals and business are not keeping up.
Take Facebook as an example, one website that truly changed the game in how we share information and interact with each other. If Facebook was a country with its 600 million members it would be the 3rd largest population in the world. A staggering thought but one that gives insight into how powerful online and digital plays can be.
I know and understand for many it’s too fast and too hard, but for others the digital shift has cemented their business. Why has this happened and so quickly? It’s simple, digital transformation is being driven by our customers. The ease of accessing information online, empowering decisions and providing a multitude of choices and channels to interact with organisations is too enticing and as a result their expectations have increased exponentially. And with real time analysis, predictive analytics and micro-segmentation emerging, companies can drive real business value and create the level of customer intimacy consumers now expect.
So, how do you change your business to keep up with this shift? The digital enterprise is achievable and can be adopted just as rapidly as it has occurred. It’s time to rethink what your customers’ value most and create new operating models that optimise both physical and digital elements. Those able to cover this challenge and reshape their business will surely win with their customers and have the first choice of talent, partners and resources.
*Cisco, Hyperconnectivity and the Approaching Zettabyte Era, June 2010; Eric Schmidt, Techonomy Conference, August 2010
**IDC press release. December 13, 2010. http://www.idc.com/about/viewpressrelease.jsp?containerId=prUS22617910