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Capitalising on Mobile Moments

Brock Douglas |   | Tags:  apple geo_tagging mobile_moment mobile australian_open location_based brock_douglas smartphones application customer_experience app
0 Comments  |  1,800 Visits

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on mobile moments. What is a mobile moment? A mobile moment refers ... Read more

   
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From Transactions to Relationships: Connecting with a Transitioning Shopper

Ian Wong |   | Tags:  personalisation smarter_consumer showrooming ian_wong empowered_consumer retail omni_channel brand brick_mortar
0 Comments  |  3,176 Visits

What do retailers have to do to win over today’s empowered consumer?  I believe that retailers must use a combination of technology, information and old fashion retail intuition to provide the consumer with innovative and relevant experiences. Now in its fourth year, the IBM Smarter Consumer Study is a survey conducted with 1,976 ... Read more

   
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Digital disruption drives need for business change

Steve Bingham |   | Tags:  digital facebook mobile steve_bingham apps digitial_transformation analytics social_media
0 Comments  |  3,043 Visits

With over 5 billion mobile devices world-wide and over a quarter of the global population online* it is hard to ignore the power of digital. Downloads of mobile applications, or “apps,” are expected to surge from 11 billion in 2010 to 77 billion in 2014**. The mobile revolution is here, connectivity, ... Read more

   
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Data is driving the customer experience

Brock Douglas |   | Tags:  multichannel customer_experience telco multi-channel retail big_data omni_channel omnichannel commerce multi_channel analytics brock_douglas
0 Comments  |  2,868 Visits

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing ... Read more

   
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