Skip to main content

Global Business Services

The right consulting partner to thrive in a complex world.


Sign in to participate

Tags


Disclaimer

The postings on this site solely reflect the personal views of each author and do not necessarily represent the views,positions,strategies or opinions of IBM or IBM management. IBM reserves the right to remove content deemed inappropriate.

Tagged #ibmthinkersanz


Sort by:

    Most recent     Most recommendations     Most comments     Most visits


   
   share linkedin
No RatingsRatings 0


Sink or Swim? Ginni’s 18 month charter for the CMO and CIO

Jarther Taylor |   | Tags:  big_data symposium cmo_cio analytics
0 Comments  |  1,059 Visits

During  this week’s IBM CMO + CIO Leadership Symposium held in Sydney on the 12th of February, we were fortunate to be joined by Ginni Rometty (Chairman, President and CEO), Jeanette Horan (Vice President and CIO) and Jon Iwata (Senior Vice President, Marketing and Communications).  These speakers shed light on ... Read more

   
   share linkedin
No RatingsRatings 0


Designing Your Culture And Brand So They Are Authentically One

Ian Wong |   | Tags:  smarter_commerce culture_brand ian_wong
0 Comments  |  1,164 Visits

As organisations address constantly changing marketplaces, the face of Marketing has adapted by giving rise to three imperatives. Previous blog posts by Graham Kittle and Simon Crisp have discussed two of these, ‘Understanding customers as individuals’ and ‘Creating a system of engagement that maximises value creation at every touch’.  Aligning ... Read more

   
   share linkedin
No RatingsRatings 0


Creating a 'System of Engagement' that maximises value creation at every touch

Simon Crisp |   | Tags:  cmo_cio_bao_business customer_analytics value_creation analytics simon_crisp
0 Comments  |  1,292 Visits

It comes almost without question that the digital revolution has forever changed the balance of power between the customer and the organisation, putting customers in charge of the relationship. To further support this customers are faced with a plethora of technologies at their disposal to interact with organisations in real ... Read more

   
   share linkedin
No RatingsRatings 0


Understanding Customers as Individuals

Graham Kittle |   | Tags:  smarter_marketing customer_analytics graham_kittle bao cmo_cio big_data
0 Comments  |  2,045 Visits

Today, many organisations are struggling to stay relevant to their customers.  The rise of digital technology and the more socially connected customer has put pressure on brands to sustain a long term relationship with their consumers - especially one which provides benefits and value to both parties.   Digital technology ... Read more

   
   share linkedin
No RatingsRatings 0


Collaboration between the CIO and CMO essential

Steve Bingham |   | Tags:  steve_bingham business_analytics analytics cmo_cio big_data bao
0 Comments  |  1,248 Visits

Many analysts and industry experts are predicting that the CMO will spend more on technology than the CIO by 2017 (Gartner 2012).  So what has caused this shift and why is technology proving to be essential to the future success of the CMO? There are a number of reasons and ... Read more

   
   share linkedin
No RatingsRatings 0



%%sidebarspace%%

Tags

A tag is a keyword you assign to make a blog or blog content easier to find. Click a tag to find content that has been assigned that keyword. Click another tag to refine the search further. Click Find a tag to search for a tag that is not displayed in the collection.

390 pixel overlay example

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.