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Winning over the empowered consumer: Why trust matters

Ian Wong |   | Tags:  smarter_consumer smarter_commerce ian_wong
0 Comments  |  569 Visits

Today’s evolving business environment has brought about many changes; one of the most significant shifts has occurred in the behaviour of the Australian consumers. Over the years, Australian consumers have transformed from being ‘smarter’ to being ‘empowered’, meaning that they are still using technology to shop but have adopted a ... Read more

   
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Customised shopping: analysing the customer and building loyalty

Ian Wong |   | Tags:  smarter_consumer smarter_commerce analytics ian_wong
0 Comments  |  839 Visits

In the aftershocks of the global financial crisis, a new frugal spirit emerged. Instead of spending, Australians chose to hold onto their money. When they did spend, they were more likely to purchase online, particularly from overseas retailers. Consumers however are no longer satisfied to have products simply pushed in ... Read more

   
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